How to Determine if Your Copywriter is Worth It
If you wish to use the internet to make money, you'll need a web site. That website should be well written, especially if you're hoping it will bring in money. Unless you are already a copywriter yourself, it's best to hire someone who is well-qualified to write the text for your site. A qualified copywriter will bring in lots more money than you would ever even be able to hope to see if you went and did all of the writing by yourself. Obviously, though, not every copywriter is as good as the next copywriter. Some copywriters have lots of talent. Some, on the other hand, aren't talented at all but are trying their hand at writing as someone told them that online writing would be easy. These are a couple of ways to help you tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter worth his or her salt is going to have his or her own website that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a web site, how can they tell you that they'll be able to help you with the one you are putting up? Look at the copy on this web site. If there are a number of grammar errors and typos, this is a bad sign.
How favorably do you react as you are reading the copywriter's own text? This goes beyond the simple finding of grammar and spelling errors. Do you have any form of emotional response to the text on the site? Does it make you like the the copywriter? Does it make you feel like you desire to learn more about the writer and go on reading? Does the website copy make you feel like you want to hire that person immediately? Does the copy make you want to run for the hills? Does it cause you to be mad? All of these are important responses and you should take note of them.
Inquire into the copywriter's background a little. Look for reviews for the writer on unbiased sites and online forums. It is apt that the only reviews on the copywriter's site are going to be positive ones. You want to do a search for the writer's name to find out if there are any testimonials or reviews on websites that aren't run by or able to be falsified by the writer him or special info herself. Look closely at these reviews. It is a good idea to ask the writer to provide you references as well. You should actually get a hold of each reference and ask for an honest opinion about the copywriter from each person.
Make sure you spend at least a little time going over samples furnished by the writer. It is a good idea to inquire other about samples beyond the samples that can be read on the website. This is especially crucial when you're trying to employ a writer who claims to be an expert in a particular area. If the writing sounds like a regurgitated Wikipedia article, you better find another copywriter.
There aremany ways to find out whether or not a copywriter should be hired. You should do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.